Holly DeWolf
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Fiercely loyal users takes an exceptional user experience. I gather the right data and synthesize it into unique user insights turning your design assumptions into a passionately embraced product.

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Preparing for a Mobile Usability Evaluation – Part 1: Goals

I’m very excited to finally be launching the mobile usability evaluation study with the Blezz app!  Before we get started with the actually evaluations there are some very necessary steps we need to take that are important to any usability evaluation, and that’s planning. You can break the planning into…

Mobile Usability Evaluation Study

UPDATE (23 April):  In case it wasn’t clear from the beginning, I’m going to be doing all of the work from interviews to analysis on my own time.  So…this is hours and hours worth of data on your product,  analysis, data based recommendations (over $4,000 worth), all for the cost…

5 Phrases for Getting the Most Out of Customer Interviews

The goals of customer interviews and usability tests are always to learn.  But, particularly when you’re passionate about your product, it’s sometimes difficult to allow your customer to lead the conversation.  It’s even more difficult if you have a tight lipped person on the other end of the line. Here are…

My problem with the cupcake as MVP analogy

In two different places recently, I’ve seen people arguing for a change in the term, MVP.  Jerry Cao from UXPin talked about the Exceptionally Viable Product and Laurence McCahill at Spook Studio is a fan of the Minimum Lovable Product. Both gentlemen use a baking analogy to make their case.  They…

Scheduling participants for usability studies or customer development

I’ve been putting together my talk for the Lean Startup Conference, and in the process of doing that I realized that could write pages and pages on the topic, but I only have 40 minutes.  So, why not post a detailed analysis on each section of my talk as I flesh…

Screen sharing tools for usability studies and customer development – Part 2

I’ve been putting together my talk for the Lean Startup Conference, and in the process of doing that I realized that could write pages and pages on the topic, but I only have 40 minutes.  So, why not post a detailed analysis on each section of my talk as I…

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